Marketplace efficiency is making it increasingly difficult to compete on product innovation, and is creating a larger number of companies selling commodity products. Gone are the days of relying on bells and whistles to differentiate your company and its products.
Sometimes it sneaks up on you, other times you know it's the truth but don't want to face it. The business you created and grew is producing a product or providing a service that just doesn't make sense anymore.
How do you present your company in several mediums effectively and consistently while maintaining the other aspects of your company?
[our mission]
Upsize is a magazine and online resource center with a single mission: to help Minnesota's small-business owners build bigger and more profitable companies, and to connect CEOs with the people, products and ideas they need to grow.
"Think hard about your real technology needs. Staff never works weekends? Don't pay for support on those days. All that extra support and uptime costs lots of money.
