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Sweet marketing music
Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?
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Bob and Erin Walloch had never owned their own businesses before. But as the pandemic wound down, they were already discussing different career directions when Bob had a heart attack. “Coming out of that we wanted to really focus on being together and working together,” he says. “The pandemic forced our family together and it […]
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Prior to COVID, translation and interpretive services provider INGCO International did nearly all of its work in person. The company flew interpreters all over the world, paid them a per diem, sent equipment and a project manager onsite. “It was a big expensive cost,” says Ingrid Christensen, president and founder. And then, all of a […]
Read MoreDemanding diversity
Beehive Strategic Communication helps business owners solve complex challenges thus helping them grow. But the communications firm has been working for more than a decade to do a better job on its own of being conscious of diversity, equity and inclusion (DEI) as part of its business practices.
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