How to Upsize
Kari Yonke <br>EIDE BAILLY If you receive a resume that is too good to be true, it probably is. Recent surveys show that 30  percent of all job applicants lie on their resumes,  while 60 percent include misleading information. Deception on resumes commonly entails falsifying education (the most common deception), stretching dates to cover employment gaps, enhancing job titles, fabricating credentials or licenses and inventing employers. Properly conducted background checks have the potential to save companies both time and money, as costly hiring decisions may be prevented.
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Peggy Prall <br>MAHONEY, ULBRICH, CHRISTIANSEN AND RUSS During the year, run monthly and quarterly reports from your accounting software. Really look at the numbers. If they don’t make sense, contact your accountant and explain the situation. This way the problem can be found before it gets too large. A little time during the summer months spent fixing the accounting data will frequently save a lot of time and money during tax time.
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Kim Albee <br>GENOO What happens when you go into a store and a sales person comes up and asks, “May I help you?” Unless you know exactly what you need, and you’re ready to walk out with it, you say, “No, thanks, I’m just looking.” The same thing happens when the only call to action available on your website or piece of content is, “Call us.” You’re asking a person to immediately decide to talk to a stranger. That creates a lot of friction. Calls to action are effective when they’re appropriate to the stage of relationship you’re in with your prospect.
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Lessons Learned
We clearly have grown by word of mouth. Looking back, that may have been a mistake.

Lynn Gordon

Be passionate. Passion attracts investors, employees, vendors and customers to your business. If you’re not feeling it at the time, fake it.

Laurie Brown