How to Upsize
Kim Albee <br>GENOO What happens when you go into a store and a sales person comes up and asks, “May I help you?” Unless you know exactly what you need, and you’re ready to walk out with it, you say, “No, thanks, I’m just looking.” The same thing happens when the only call to action available on your website or piece of content is, “Call us.” You’re asking a person to immediately decide to talk to a stranger. That creates a lot of friction. Calls to action are effective when they’re appropriate to the stage of relationship you’re in with your prospect.
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Peggy Prall <br>MAHONEY, ULBRICH, CHRISTIANSEN AND RUSS During the year, run monthly and quarterly reports from your accounting software. Really look at the numbers. If they don’t make sense, contact your accountant and explain the situation. This way the problem can be found before it gets too large. A little time during the summer months spent fixing the accounting data will frequently save a lot of time and money during tax time.
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Tom Salonek <br>INTERTECH I’ve learned from personal experience it doesn’t pay to be in the human change business. By the time an employee has reached young adulthood, they’re ‘mostly baked’ in terms of their core strengths and weaknesses. (Don’t confuse this point with someone’s ability to learn new skills, however.)
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Lessons Learned
We clearly have grown by word of mouth. Looking back, that may have been a mistake.

Lynn Gordon

Be passionate. Passion attracts investors, employees, vendors and customers to your business. If you’re not feeling it at the time, fake it.

Laurie Brown