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Home About Us Advertising Editorial Contact Us Site Map
Production Specs

AD CONFIGURATION





AD DIMENSIONS
Width Height
2 page spread 15 2/3 10
Full page 7 1/4 10
2/3 page 4 11/16 10
Junior page 4 11/16 7 1/2
1/2 page 7 1/4 4 7/8
1/3 vertical 2 1/4 10
1/3 horizontal 4 11/16 4 7/8
1/6 vertical 2 1/4 4 7/8
1/6 horizontal 4 11/16 2 5/16



2 page spread (bleed) 17 11 1/8
2 page spread - (trim size) (bleed) 16 3/4 10 7/8
Full page (bleed) 8 5/8 11 1/8
Full page - (trim size) (bleed) 8 3/8 10 7/8
* see BLEED specifications below



DIGITAL MECHANICAL SPECIFICATIONS
Printing: No PMS Colors accepted. All PMS colors must be converted to process (CMYK) colors.

FILM: Ads supplied as film will be subject to a copy dot scanning fee, $120 for a 4-color ad, $50 for a black-and-white ad.

4-COLOR PROCESS: Overall maximum density of all colors may not exceed 280%. All four-color materials must be accompanied by a color proof.

DIGITAL ADS: Accepted media: 100 MB Zip, CD, DvD and e-mail.

ACCEPTED FILE FORMATS: PDF files preferred. Quark Xpress, Adobe Photoshop and Adobe Illustrator also accepted. Files must be in Macintosh format only. PDF files should be press-ready with all fonts and subsets embedded. OPI should be disabled. Images and scans should be a 300 dpi saved as a TIFF or EPS file. 72-dpi images pulled from Web sites are not acceptable. Black and white scans should be saved as a grayscale or bitmap (bitmap files should be scanned at a minimum of 1200 dpi). All colors (including PMS colors) must be converted to CMYK format. RGB files are not acceptable. We are not responsible for RGB and PMS colors that must be converted to CMYK.

FONTS: Fonts must be Postscript or Open Type fonts (Adobe Pro) fonts. No Truetype fonts accepted. Please include all screen and printer fonts with digital files. All formatting (italics, bold, etc.) must be done using stylized fonts. Do NOT use menu-styled fonts. Convert all fonts used in art files (logos, etc.) to outlines.

LOGOS AND ARTWORK: Logos and artwork should be in EPS format. Do not rotate images in Quark Xpress. Do not import TIFF files with a background color set to “none”. Make a background of white if nothing is to show through. Make a clipping path and save the file as an EPS is there is something that needs to show through. Do not enlarge your scanned images in Quark Xpress by more than 20%. Supply Quark “Collect for output” report.

MATERIALS: Build full page ads to trim size (8 3/8 x 10 7/8), and extend the dimensions 1/8” beyond the page edge on all four sides.

Build two-page spread ads to trim size (16 3/4 x 10 7/8) and extend the dimensions 1/8” beyond the page edge on all four sides. A gutter safety bleed is not necessary.

Please do not create a bleed on partial-page ads. Keep live material at least 1/4” from the edge of the page.

Additional production charges may be incurred if the supplied materials do not follow these specifications. Production charges are in addition to space rate.


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