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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Andrew Tellijohn
August 2007

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Update 2

UPDATE 2

Midwest EAP signs
deal with large
payroll provider

by Beth Ewen

A new contract with ADP, the giant payroll company, is a coup for Midwest EAP Solutions Inc., the St. Cloud-based firm that provides employee assistance programs for client companies.

?We are on their product sheet,? says CEO Doug Adamek, so when their salespeople sit with clients to determine needs, they will send leads to Midwest EAP, and vice versa. The contract specifies the number of leads that should go each way under the arrangement.

?We worked slowly on this to make sure we kept our credibility,? Adamek says about the arrangement. His company was one of three Upsize Growth Challenge winners last year, and he worked with the contest?s experts to reach its goals.

Growth has happened in all three of its branch locations, Minneapolis, Duluth and Mankato, which are all connected now ? solving a problem that existed before as Midwest EAP acquired or opened the offices.

?We took the advice to heart of what you and your committee suggested,? Adamek says. ?Our phone  system is updated and tied into all our branch offices. Our Web site is running efficiently.?

Midwest EAP just scored a big new client in its main specialty area, physician groups, by serving the 8,000 employees of Sanford Health in Sioux Falls, South Dakota. ?We?ve seemed to carve out a niche in the health care side. We have a program called Physician Intervention and Support Program,? which helps doctors deal with stress and ?not be jerks.? 

The main goal, working on the firm?s succession plan, is progressing. Midwest EAP has used consultants, to interview the entire family, the executive team, and to develop a new compensation plan. Adamek and his wife, Jackie, are also meeting with Rick Chaffee, a Twin Cities consultant, once a month on transition planning, estate planning and the like.

Adamek couldn?t attend this year?s Upsize Growth Challenge Seminar & Celebration, in early June, because he was to run Grandma?s Marathon in Duluth. It was to be his seventh marathon.

?I started running marathons at age 61, three years ago,? he says. How do his knees survive? ?Fortunately, my daughter and son-in-law are chiropractors,? he says with a laugh.

Doug Adamek, Midwest EAP Solutions: 320.253.1909; doug@midwesteap.com; www.midwesteap.com