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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Andrew Tellijohn
August 2007

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Update 1

UPDATE 1

New plant, equipment
boost gross profit at
Spray Control Systems
by Beth Ewen

A new 15,000-square-foot building complete with a second robot is increasing efficiency for Spray Control Systems Inc., the Upsize Growth Challenge winner last year that captured the overall champion award by audience vote.

?Gross profits are up 4 points. I wouldn?t have believed it until they showed me the numbers,? says Craig Kruckeberg, CEO of the Blooming Prairie truck-parts maker, which sells products under the brand name ?Minimizer.?

He put $1.3 million into the building and equipment, which allowed him to consolidate machines and people formerly spread about.

?We had five operators on five machines, and one robot. Now one guy can run all six, with two robots,? he says, adding that he employs two people to run the machines, to make the work load reasonable. He expects $7 million in revenue this year, up from $5.8 million last year.

Kruckeberg also hired a CPA as a controller, who had been with a large accounting firm and was tired of traveling to multiple locations. She?s made a ?huge difference? to the company, he says, especially to his ability to delegate day-to-day responsibilities. That was a major goal for Kruckeberg last year,  when he entered the Upsize Growth Challenge and worked with experts.

?Everyone said, work on it, not in it,? he says, about advice he received on running a company. ?I said, how?? But now he spends his time on higher-level duties, such as doing long-term cash-flow projections and developing new ideas.

One such idea is a new division called SCSI Technologies, in which Spray Control?s customers, truck manufacturers, can put virtual test drives of their trucks on their Web sites, paying $395 a month for the feature.

Kruckeberg is also working with his accounting firm to plan his exit, hoping that one of his four children will eventually want the business. ?I?m out of here in 15 years,? he says.

Craig Kruckeberg, Spray Control Systems Inc.: 800.248.3855; craig@minimizer.com; www.minimizer.com