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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Beth Ewen
October 2007

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Succession

Faelon follows own advice by grooming next wave of leaders

“We’ve been kind of busy the last couple of years,” says Tom Lyons, president of Faelon Business Brokers Inc. in Golden Valley.

They moved into new office space last December, in a building purchased and leased back to the firm. And they recruited two brokers: Mike Hart, with a banking background; and Nina Goldberg, an estate attorney, both mid-career. “We’ll make it easy for them to buy into the firm,” says Lyons.

The result is a succession plan for their firm, something they preach all the time to their clients and are now putting in place for themselves.

“I’m 55, my partner’s a couple of years older. We’ve spent a lot of time building this business and I’d like to see it keep going,” Lyons says, referring to Norm Rippentrop. “I would guess I’d work full-time another 10 years and then part-time as long as I can.”

Lyons says bringing in younger partners, and helping them buy the firm eventually, is a typical scenario for professional services firms. Selling to an outside party is difficult, because “the buyer can’t get confident that if you go away the business will stay,” he says.

“The problem with a service company, you pay out the revenue each year. You don’t have a plant, equipment, assets,” he says.

Bringing in new people has energized the firm, he says. They now have four dealmakers and three part-time people working there. “We had to put an IT person on the payroll,” he says, at the urging of the new people who wanted to exploit the Internet as a business tool.

“This year we’ve learned a lot. The real successful businesses reinvent themselves every five years,” he says.

Lyons says the real estate purchase was part of a financial plan: “One of the last tax-advantaged deals available to business owners, is to buy real estate, form an LLC, and then lease it back to the company.”

Tom Lyons, Faelon Business Brokers Inc.: 763.231.4200, ext. 1; lyons@faelon.com; www.faelon.com