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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Andrew Tellijohn
April 2008

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Real estate

INFORMER :: REAL ESTATE

PartnerUp launches
site to showcase
hard-to-find spaces

by Beth Ewen

?The premise is that it?s always been hard for small businesses to find the space they need,? says Steve Nielsen, CEO and president of PartnerUp Inc., a Web site to link entrepreneurs with people and partners.

At the same time, large landlords, brokers and corporations often have oddly shaped or leftover spaces that they don?t advertise because the commission is so low it?s not worth the cost.

With that in mind, PartnerUp has launched it Commercial Real Estate Marketplace, where people can advertise industrial, office or warehouse space for free, provided they provide all the pertinent term details, such as length of sublease remaining.

Postings were already plentiful after its first week up in February. ?It already runs the gamut, like there?s some industrial space in Minnetonka, 1,500-square-foot spaces. There?s a lot of spaces we don?t know about that are available.?

PartnerUp makes money off advertisers on its site, so the more traffic the more it can charge. ?It generates more traffic,? Nielsen says about the real estate listings.
PartnerUp vetted the idea at one of its monthly get-togethers, at which it hosts 50 to 100 entrepreneurs for pizza and feedback. ?We brought it up to that group and it was a smash hit,? Nielsen says.

Steve Nielsen, PartnerUp: 952.229.8300; info@partnerup.com; www.partnerup.com