Partnerships

Three public affairs
mavens join forces
with The Links Group

Kris Sundberg, Lynn Nelson and Cathy Kennedy are familiar names on the local public relations scene.

Each most recently put in a few years as independent consultants, after careers variously in corporations, academia, government (Kennedy worked for Gov. Al Quie) and large public relations agencies, 

Now they’ve formed The Links Group, a limited partnership in Minneapolis that emphasizes public affairs services for clients, as well as public relations and investor relations.

“Each one of us has such a different background,” says Sundberg. “What we offer our clients is so much richer than what we offer as individuals.”

Sundberg was with Minnegasco, then with Supervalu in charge of investor relations. Then she worked for three corporations in a row that either were sold or went bankrupt. “I thought OK, I’d go on my own to create my own stability,” she says.

The focus on public affairs is because they have a passion for that work, and they think there’s a niche. “There aren’t a lot of firms out there who can do this well,” Sundberg says.

They tried out working together last fall before forming a partnership in February. “What’s core is that respect for one another,” Sundberg says.

They will use contractors to execute some projects for clients, to keep overhead down, and each principal is mining her own network to get clients.

Kris Sundberg, The Links Group: 612.332.4222; kris@linksresults.com; www.linksresults.com