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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Andrew Tellijohn
April 2005

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Events


Founder of PUSH 2005
conference casts wide
net to think up topics

The former prime minister of Estonia, Mart Laar, is among the speakers at the PUSH 2005 Conference in Minneapolis June 12-14, an annual event about the future organized by Cecily Sommers, who owns brand agency Unit 1 Inc. in Minneapolis.

Sommers casts a wide net when deciding on topics, and uses her extensive network to find someone to address them.

“I scratch my head and say, ‘I think there’s something going on here,’ ” Sommers says, “and who knows about that?” In this case she was lunching with a friend who suggested the prime minister. “He led the transformation from communism to a free market,” Sommers says.

Sommers wants the PUSH conference to help attendees be prepared for change. “We are future-focused,” she says.

A central topic this year is examining sources of emerging capital in the developing world. “People are used to looking at Baby Boomers” as consumers, Sommers says, “but they’re not used to looking at young people in the developing world. We’re hoping to engage people in open dialogue.”

Cecily Sommers, Unit 1 Inc.: 612.374.3191; cecily@unit1.com; www.unit1.com; www.pushthefuture.org