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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Beth Ewen
May 2003

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MainStreet Cooperative Group
cuts members costs

MainStreet flexes
buying muscle to
cut member costs

MainStreet Cooperative Group is reaching critical mass since spinning off from its parent organization in late 2001. The group now has 13 affiliate members, most of which are cooperatives themselves, that comprise more than 1,600 members, nearly 2,000 locations, and aggregate sales topping $7 billion.

“That’s a lot of buying power for members that once went it alone, often against big-box retailers who beat them on price every time,” says Don Collyard, vice president and co-founder of the White Bear Lake outfit.

He and his partners formed MainStreet as a spin-off from Cooperative Solutions, which itself started in the mid-1990s to give muscle to drywall wholesalers. They couldn’t buy drywall at a decent price because of giant competitors. “The magic of this has been that within four to five years the group has grown to the extent that now they, AMEROC, purchase more drywall than Lowe’s and Home Depot combined,” Collyard says. A co-op for independent bike retailers followed, as did others.

When Cooperative Solutions decided not to form any new co-ops, Collyard and partners started MainStreet to take on that mission, as well as to purchase at a discount ancillary products such as office supplies for member companies.

MainStreet shares in the rebates that are processed through it, and each affiliate pays a fee of $100 per member, which will likely be capped. According to the National Cooperative Business Association in Washington, D.C., there are approximately 175 to 200 small-business purchasing cooperatives.

“We felt strongly that it’s a growing opportunity,” Collyard says. “Small businesses every day are being faced with numerous challenges to survive. These are great little businesses that alone find themselves in a very, very competitive marketplace without having the resources to compete.”

Don Collyard, MainStreet Cooperative Group: 651.407.0323; dcollyard@mainstreetcg.com