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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Andrew Tellijohn
December 2003

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Branding


‘MinuteClinic’ name change
marks start of national expansion

QuickMedX plans to open its first outlet outside of Minnesota early next year, and in October changed its name to MinuteClinic to coincide with the growth spurt.

“QuickMedX could not be trademarked” because it was taken elsewhere, “and we’re getting ready for our national rollout,” says Linda Hall Whitman, CEO. She hired a firm and operated a company contest to generate name ideas. One of the company’s nurse practitioners won a gift certificate for a version of the new name, “Minnesota Minute Clinic,” and the son of the company’s founder won for a tag line: “You’re sick, we’re quick.”

MinuteClinic operates fast-action health clinics in grocery stores and corporate campuses to treat run-of-the-mill illnesses. Five new clinics are slated to open in Minnesota in the fourth quarter of 2003. The first out-of-state location had not yet been chosen in late October.

Linda Hall Whitman, MinuteClinic: 612.659.7111