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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Beth Ewen
May 2003

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Bamboo receives the
Best of Show Award

Bamboo believes good design
helps clients dominate space

Bamboo has snared the Best of Show Award for its Campiello Regional Poster Campaign in the HOW International 2002 Design Competition. Bamboo is a two-year-old Minneapolis design firm specializing in corporate and product brand identity development and packaging.

The campaign was launched in May 2002 and was designed to raise brand awareness for D’Amico & Partners’ three Campiello restaurants in Minneapolis, Eden Prairie and Naples, Florida. Partner Kathy Soranno has been working with Minneapolis-based D’Amico & Partners for about seven years. Soranno also assisted with brand identity for D’Amico’s newest venture, Café Lurcat in Minneapolis.

“Our belief is that design should help you to own your position,” says Anna Smith, partner and account manager with Bamboo. “To us this is what differentiates a leader from a follower. In this case the Campiello regional program reinforces D’Amico’s position as the leader in Italian cuisine for the Twin Cities.”

The campaign also increased sales at Campiello restaurants by about 7 percent, says Smith.

Bamboo, which employs five people, is no stranger to national and international recognition. Its past awards include I.D. magazine’s Best of Show award for St. Paul-based Schroeder Milk Co.’s milk packaging and a merit award for Brilliantree orange juice packaging.

Anna Smith, Bamboo: 612.332.7100; anna@bamboo-design.com