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Sweet marketing music

Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?

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by Beth Ewen
March 2003

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Minnesota companies in holding pattern

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Minnesota Entrepreneurs Inc

Minnesota Entrepreneurs
exclaims about new name

Minnesota Entrepreneurs Inc. has a new Web site, according to Eric Strauss, the newly elected president of the group that supports local entrepreneurs. The new site is part of a larger rebranding campaign, which includes changing the organization’s nickname from MEI to ME! (yes, that’s an exclamation point.)

We have been around for 22 years,” says Strauss. “We’re smaller in terms of membership

han we’d like to be.” The group has 98 members.

“We want to re-energize, rebuild and rebrand,” Strauss says.

Eric Strauss, ME!: 612.374.0004;
www.mnentrepreneurs.org