Tanner Montague came to town from Seattle having never owned his own music venue before. He’s a musician himself, so he has a pretty good sense of good music, but he also wandered into a crowded music scene filled with concert venues large and small.But the owner of Green Room thinks he found a void in the market. It’s lacking, he says, in places serving between 200 and 500 people, a sweet spot he thinks could be a draw for both some national acts not quite big enough yet for arena gigs and local acts looking for a launching pad.“I felt that size would do well in the city to offer more options,” he says. “My goal was to A, bring another option for national acts but then, B, have a great spot for local bands to start.”Right or wrong, something seems to be working, he says. He’s got a full calendar of concerts booked out several months. How did he, as a newcomer to the market in an industry filled with competition, get the attention of the local concertgoer?
Apiary Workspaces
Apiary’s owner envisions
collection of small companies
About 18 months ago Andrew Volna got a loan from Northeast Bank and paid $700,000 to become a landlord for the first time, turning the old Horton Manufacturing building in Minneapolis into Apiary Workspaces.
His nine-year-old company, Noiseland Industries, which produces compact discs for small recording artists, is the lead tenant. He envisions the three-story building as a collection of small businesses “buzzing around,” with 15 spaces for one- to four-person companies and shared services.
“I sort of obsess over buildings,” Volna says, to explain his purchase. Plus the time was right for his company to quit paying rent.
He leased a copier and other office necessities that all tenants share, with the cost split among them. “I felt like Tom Edison or something” when he thought of the shared-equipment model, he says, “but people said to me, ‘Sure, these things exist.’ ”
He thinks the “executive office suite” model, though, appeals more to investment banker types in suits. “These are more jean type of people.” The building, at 1170 15th Ave. SE, has six tenants so far, who cover the mortgage, with Noiseland’s rent covering the cost of services. Rents go from $389 to $700 a month, with local phone service, utilities, high-speed Internet access and the like included.
As far as running the building as well as his company, it’s challenging. “I characterize myself as a little Northeast grandma,” he says, referring to Northeast Minneapolis, where he grew up. “If I see a cigarette butt on the sidewalk, I run out and pick it up. I’m very protective and I’m shocked if someone would write on the wall.” Then there was the would-be tenant who called about leasing. Her dream was to open a cat-lodging business.
Volna is pro-small business. “I can’t imagine what would have happened to me if I hadn’t started my company. I’m like an evangelist for this,” Volna says. “The happiest you’ll ever be is if you’re doing something on your own.”
Andrew Volna, Noiseland Industries: 612.788.1659; andrew@noiseland.com; www.noiseland.com
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