‘MinuteClinic’ name change
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QuickMedX plans to open its first outlet outside of Minnesota early next year, and in October changed its name to MinuteClinic to coincide with the growth spurt.
“QuickMedX could not be trademarked” because it was taken elsewhere, “and we’re getting ready for our national rollout,” says Linda Hall Whitman, CEO. She hired a firm and operated a company contest to generate name ideas. One of the company’s nurse practitioners won a gift certificate for a version of the new name, “Minnesota Minute Clinic,” and the son of the company’s founder won for a tag line: “You’re sick, we’re quick.” MinuteClinic operates fast-action health clinics in grocery stores and corporate campuses to treat run-of-the-mill illnesses. Five new clinics are slated to open in Minnesota in the fourth quarter of 2003. The first out-of-state location had not yet been chosen in late October. Linda Hall Whitman, MinuteClinic: 612.659.7111 |
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