The message of who we are, what we do, and why it is important remains a priority for organizations to communicate.
Sales & Marketing
How to make clients stick to your firm, again and again
Even a gain of 1 percent or 2 percent in client retention can greatly increase you profits.
Step one to smart marketing: Write your ‘brand map’
There is an underlying culprit at work here: many companies have yet to uncover a simple and compelling way to express who they are, what they do and why someone should do business with them.
Stop talking! How to give good interviews
You are more likely to be treated fairly if you are candid and respectful in your interchange with a journalist.