To the degree that you can differentiate your product in the marketplace, you can price according to value provided to the customer. This also requires that you develop a clear and compelling communication strategy regarding the features and advantages of your product.
Sales & Marketing
Exporting
An EMC can help small firms start exporting
Marketing
Can you imagine standing on a random street corner waiting for a stranger to walk by so you could stop him or her to propose marriage?
Low, medium and then high hurdles qualify customers
What happens when you go into a store and a sales person comes up and asks, “May I help you?” Unless you know exactly what you need, and you’re ready to walk out with it, you say, “No, thanks, I’m just looking.” The same thing happens when the only call to action...