Playing it safe in social media is the surest way to marketing irrelevance. Make no mistake: brands are competing fiercely for the attention of their customers and prospects, and social media is the new battleground.
Sales & Marketing
Sales
I was 11 when I first was asked to sell something. It was a Christmas wreath fundraiser for my Boy Scout troop. I was terrible at it, for a few reasons.
Innovation
I recently had lunch with a very smart friend of mine who is well versed in many things, and one of them happens to be early 19th century philosophy.
Global Sales
Most small to mid-sized enterprises may try to use the same proven successful sales process internationally as what they have used domestically. The sales process is fairly similar