To the degree that you can differentiate your product in the marketplace, you can price according to value provided to the customer. This also requires that you develop a clear and compelling communication strategy regarding the features and advantages of your product. Customers object to price when they are confused about what they are getting from you compared to the competition. The ability to closely convey how your product is different or better will pave the way for higher receptivity to price.
HOW TO UPSIZE gives you access to a wide range of how-to articles written by experts in areas critical to business growth. See below for brief descriptions of (and excerpts from) articles that are available to you simply by clicking-on as indicated. The category of articles in this section:
Sales & Marketing
To have something to measure, you need to ask your customers to do something. Many companies forget this.
These days, news doesn’t arrive every 24 hours in black and white. It arrives every minute of every day.
Determining marketing strategy by jumping at any opportunity that comes along is not effective for a firm’s reputation or bottom line.
Once you understand your value proposition – - how your customers view you and your products, and what motivates them to buy from you instead of your competition – - it will be clearer how you should position your company.
Your employees bring your brand to life, through the relationships they create and nurture.
We tend to believe that some sophisticated solution will bring clarity to our business problems. My question is, why make business more complex than it needs to be?
The market does not revolve around your company, and once you accept that perspective, you have new, profound opportunities to speak and be heard.
Five years ago, if a customer liked your company, they might recommend it to 10 friends. Today with viral techniques, a happy customer can tell 10 million. Want to get a piece of that virus?
As a business owner, you can’t control every aspect of human behavior. But you can consider the decisions that can kill your brand and business opportunities.
Encourage people to give in order to get what they want.