How to dodge actions that may kill your brand
As a business owner, you can’t control every aspect of human behavior. But you can consider the decisions that can kill your brand and business opportunities.
HOW TO UPSIZE gives you access to a wide range of how-to articles written by experts in areas critical to business growth. See below for brief descriptions of (and excerpts from) articles that are available to you simply by clicking-on as indicated. The category of articles in this section:
Sales & Marketing
How to know how low you should go
If the low-margin work is drawing resources away from your ability to do higher margin work, you might want to discontinue bidding it.
How to make clients stick to your firm, again and again
Even a gain of 1 percent or 2 percent in client retention can greatly increase you profits.
Messages should come before media in marketing campaigns
It is critical for small businesses to remember that quality of content is still more important than quantity of outreach.
Selling pain works better than pleasure
When people are afraid to spend money, you have to prove you’re worth it. Casual day is over for now.
Six steps create basic media push
What is appropriate for one media outlet is not of interest to all, so screen your distribution list accordingly or be labeled by your contacts as a pest.
Step one to smart marketing: Write your ‘brand map’
There is an underlying culprit at work here: many companies have yet to uncover a simple and compelling way to express who they are, what they do and why someone should do business with them.
Survey says: Customer response critical to retention, sales
What business owners think they are doing right is sometimes different from what customers appreciate, expect or experience.
Turn your brand into powerful tool to boost sales
Remember that gaining one new profitable client is more valuable than attracting a dozen of the ‘wrong’ clients.
Why ‘everyone’ is not a viable customer base
Companies that define and develop a specific niche will be the ones that succeed long term.