Just as you would be skeptical of driving a car without a functioning dashboard, I think you will soon be considered crazy to drive your business without one as well.
Every visit to your favorite site leaves breadcrumbs. Each e-mail that you send leaves similar crumbs. You’ll just have to take my word for it: The bad nerds use breadcrumbs for hijacking.
There are bits of data just waiting for your examination that will let you make important decisions about the site.
Add the endless array of business solutions to these endless needs, and the possible combinations could give the average entrepreneur a migraine.
There is no magic formula for the use of social media, and no prescription other than this: Participate!
How attractive and critical is the data you need to protect? Prioritizing this will help you determine your risk versus the expense it will require to protect it.
Once you’ve decided what to say and where to engage online, appoint your own online media maven. This person should be an existing, trusted employee, most likely someone in your marketing or communications area.
If a tailored solution doesn’t save you money in the long run, it isn’t worth doing.
Taking the time to ensure the most effective layers of protection are in place can save untold hours, dollars and peace of mind.
Sending an important IT project overseas can be scary for a small business that cannot waste time and money. But with careful planning and project oversight, you can go global, achieving efficiencies that will help your business grow.
HOW TO UPSIZE gives you access to a wide range of how-to articles written by experts in areas critical to business growth.