EDITORIAL

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Upsize is dedicated to helping small-business owners build bigger and more profitable companies. Every article uses a how-to format, outlining the steps to take to grow a successful business. A contact box ends each article, a visible demonstration of the Upsize aim to connect business owners with the resources, tools and people ready to help.

Editor’s Column: The editor of Upsize is also one of its owners, and writes about the realities of building the American dream in this popular opening column.

Informer: This lively section updates readers on newsworthy people, trends, products and services they can apply to their own growing enterprises. Section highlights include a summary of business meetings, and an advice column that answers questions from business owners with insight from local gurus.

Business Builders: Local experts in accounting, finance, law, technology, marketing and many more topics contribute practical how-to articles that business owners can put to immediate use. Upsize has a searchable online archive of this unique resource that now numbers in the several hundreds.

CEO Profiles: Each issue of Upsize offers one or more engaging profiles of the owner or CEO of a fast-growing local company. Reported and written by veteran business journalists, the profiles dramatize the challenges that business owners face. True to its how-tomission, Upsize always includes the CEO’s lessons learned, and examines specific strategies and tactics others could apply to their own businesses.

Primer & Toolkit: This regular section takes an in-depth look at one aspect of building a business, such as protecting intellectual property or finding suitable office space, and reports multiple ideas, resources and people ready to help. Feature articles in the section emphasize practical advice and real-life experience. The Upsize Toolkit lists 40 service providers in the industry, with complete contact information and specialty areas.

Back Page: To end each regular issue, this engaging column tells the truth about operating a business, from the point of view of an interesting owner who’s living the ups and downs.

Circulation. The total circulation is 16,500. It is drawn from a master list that resulted from the merge and purge of a number of list sources: (1) owners and executive managers of companies based on size (annual sales: $500,000 to $25 million), (2) members of organizations with an interest in business growth (chambers of commerce, entrepreneurial organizations, etc.), and (3) local subscribers to national small-business publications (such as Inc, Fast Company and Entrepreneur).

The circulation includes controlled and requester copies, paid subscribers, and newsstand sales. The subscriber list is maintained on a basis consistent with circulation audit requirements.