Baseline performance is about more than just numbers. The assessment phase should include an analysis of the sources of waste or pollution and the company’s ability to control or improve that area. That analysis will help to identify possible areas for improvement. Consider engaging a consultant if the process requires technical knowledge beyond your team’s expertise.

4. Set reasonable reduction goals and track your progress. Using the data obtained during the assessment phase, establish measurable and achievable goals for improvement. It’s important to set reasonable objectives in order to sustain staff involvement and enthusiasm. People are more motivated when they feel like they are making a difference.

Measurement a must
Businesses are facing increasing pressure from stakeholders like governments, customers, investors, competitors and employees to adopt sustainability strategies that are authentic and meaningful. Low-hanging fruit is a good place to start, but your sustainability journey can’t end there.

You have to start somewhere, so there’s nothing wrong with tackling the low-hanging fruit first. However, build on that initial positive momentum and tackle some tougher projects. It’s also critical to measure the results of your company’s efforts. Establish metrics and reporting mechanisms at the outset of your initiative to track and share your progress.

Then set target dates to evaluate the results of your efforts by looking at quantitative indicators like decreased spending on materials, and qualitative indicators like increased staff satisfaction and customer loyalty.  

5. Approach sustainability planning with clear direction and enthusiasm. Treat your sustainability program like any other core business initiative. Establish and communicate clear parameters for budget, project team, deadlines, and roles and responsibilities. Ideally, someone should be tasked with leading the effort, whether that person is inside the company or an outside consultant.

Like any kind of strategic planning project, the environmental planning process can either be tedious and unpleasant, or invigorating and fun. The leader should look for opportunities to ignite employee creativity and make the process enjoyable whenever possible.

6. Communicate. It’s vital to keep an open line of communication with your employees and other key stakeholders throughout the sustainability planning and implementation process. Capitalize on what your company is doing both internally and externally.  

Consider rallying your employees behind the new initiative by kicking off the campaign with a letter from the president or CEO explaining why you’re pursuing improvements in sustainability. Or drive staff participation through an online suggestion box or a companywide “town hall” meeting.  Make sure to continue to report on progress, so your employees can serve as well-informed ambassadors to people outside the company.

Don’t under-communicate. Construct a strategy for what, when, why and how you will communicate about your sustainability program with outside audiences. It’s OK to acknowledge that you’re at the beginning of the process. Most stakeholders are simply looking for evidence that companies are making an honest, authentic effort to improve.

On the flip side, don’t over-communicate by making sweeping generalizations or unquantifiable promises. It’s best to communicate progress in clear, defined terms supported by fact-based and verifiable data.  

Finally, it’s important to celebrate progress. Set benchmarks for success and seek opportunities to commemorate when goals are met.  

Sustainability is a new frontier. Acknowledge your achievements and learn from your mistakes, and your company will emerge ahead of the pack.