SALES & MARKETING: Avoid costly price wars – with a strategy
To the degree that you can differentiate your product in the marketplace, you can price according to value provided to the customer. This also requires that you develop a clear and compelling communication strategy regarding the features and advantages of your product. Customers object to price when they are confused about what they are getting from you compared to the competition. The ability to closely convey how your product is different or better will pave the way for higher receptivity to price.
Founder and Managing Director
TUDOR BUSINESS CONSULTING, INC.